Aynul Habib

Exploring the intersection of Sales and Code

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My favorite Bill Gates quote

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”

related: Do Things That Don’t Scale - Paul Graham

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Productivity hacking in the information age

As Paul Graham states in The Acceleration of Addictiveness, “…the world will get more addictive in the next 40 years than it did in the last 40.” Essentially, the incentive to produce Ad-tech heroin and content will always outpace the regulation to control it, so you have to take a personal stand to get shit done these days.

If you’re on a mac, Self Control is a domain blacklisting app that’s helped me fight this uphill battle over the last couple of years. They’re offering horse blinders and chainmail armor for the modern knowledge worker. Every morning I turn off the noise designed to trip my reptile brain wires for the next 30 minutes-24 hours.

Once you get past the withdrawal symptoms, there’s a more satisfying and lasting high that comes from long-term focus and being truly present in the task at hand. I’m pleased to say that my latest addiction is turning it back on as soon as

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How I made the most of my first 100 SaaS demos

adapted for the Abacus blog

I still vividly remember the very first sales demo I performed in August 2012. I’d just been promoted from SDR to full-time AE at the newly formed file-sharing division of Citrix Systems. Citrix had just acquired ShareFile a few months prior and was beginning to scale their outbound sales team. I was giddy to take on the additional responsibility of closing and eager to carve out my place on the leaderboard.

The night before that first GoToMeeting, I was so worried about forgetting to mention a potential feature or skipping a step in the sales process that I quickly drafted a “demo worksheet" to print off and use as a pre, during, and post demo cheatsheet/assessment form for my own sanity.

As a result of measuring and iterating on my process from day 1, I made it to the top 10 within my first month and every month thereafter. I would go on to break

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